Our Story
About us
Democratising the career for 400 Million+ Blue & Grey Collar workforce
The ShraminShala platform aims to democratize career opportunities for the global blue and grey-collar workforce. With over 1 billion informal sector workers worldwide, including 350+ million in India, there’s a lack of career guidance and skills development. ShramINshala offers a solution through video content, on-demand digital training, hybrid training, assessment, and career guidance. Using a hybrid model, it focuses on concrete skills, reaching the masses via YouTube and the website to empower workers for success in formal jobs.
Problem we are solving
The inception of ShramIN Shala was driven by the aim to address the critical issue of inadequate career guidance for the vast blue and grey-collar workforce, which exceeds a staggering 400+ million individuals, seeking a meaningful career and sustainable livelihood. The current system is marred by inefficiency, outdated practices, and fragmentation. Within this extensive workforce, there exists a significant gap in terms of receiving accurate advice regarding skill selection aligned with industry demands, available upskilling and reskilling avenues, the ever-evolving needs of diverse sectors, optimal industry choices for enhanced growth prospects, and the most suitable job roles that align with their skill sets and promising future prospects.
Without a well-structured framework for career guidance and the dissemination of valuable insights, the pervasive issues of unemployment, underemployment, and skill deficiencies that loom large in our nation cannot be effectively tackled. Our overarching vision revolves around democratizing career opportunities for the blue and grey-collar workforce, aiming to transform this landscape
Our Solution
Our solution revolves around offering easily accessible and comprehensible video content designed for knowledge sharing and career guidance, specifically tailored to the blue and grey-collar workforce. This content is made available through both our dedicated YouTube Channel and the user-friendly web portal, www.shraminshala.com.
Our approach entails the creation of a diverse range of video content in Hindi, encompassing generic, specialized, and aspirational topics. The primary objective is to disseminate essential insights regarding career opportunities within the industrial sector to the blue and grey-collar workforce. This content caters to a broad spectrum of individuals, including school dropouts, candidates with vocational training (ITI/Diploma/NSDC skilling certificates) entering the industrial or informal sector, as well as experienced professionals already engaged in these sectors.
As part of our progressive strategy, we also plan to expand our content offerings to include other vernacular languages. This forward-looking approach ensures that we can effectively cater to the entirety of our nation, covering diverse regions and linguistic preferences.